Question for Realtors. Would You Refer Buyers To A Lender Owned By A Real Estate Company?
This question has been on my mind for the last several months as I watch another real estate company start up a mortgage company.
I don’t blame the real estate for doing it and it is perfectly legal. I do wonder if this affects the lender getting outside business from other Realtors.
Is a Century 21 Agent going to want to refer to a Lender that is owned by RE/MAX? Is a RE/MAX agent going to want to refer to a Lender owned by Keller Williams?
I know my answer would be “Never!”. Maybe I’m crazy. I would never refer insurance to a company called Wells Fargo Insurance or title work to Quicken Title. Not happening
I would not trust them with my clients data and I don’t want to give them extra revenue.
I discuss this in the episode so I would be curious to know your thoughts on the subject.
Also, if you were working with a Loan Officer that is now with a Lender that is owned by a Real Estate Company, I have an entire team ready to help you out if want to explore other options.