Would You Refer Buyers to a Lender Owned by a Real Estate Company?

by Tim Hart | Nov 16, 2022 10:32:00 AM

Question for Realtors. Would You Refer Buyers To A Lender Owned By A Real Estate Company?
This question has been on my mind for the last several months as I watch another real estate company start up a mortgage company.
I don’t blame the real estate for doing it and it is perfectly legal. I do wonder if this affects the lender getting outside business from other Realtors.
Is a Century 21 Agent going to want to refer to a Lender that is owned by RE/MAX? Is a RE/MAX agent going to want to refer to a Lender owned by Keller Williams?
I know my answer would be “Never!”. Maybe I’m crazy. I would never refer insurance to a company called Wells Fargo Insurance or title work to Quicken Title. Not happening
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I would not trust them with my clients data and I don’t want to give them extra revenue.
I discuss this in the episode so I would be curious to know your thoughts on the subject.
Also, if you were working with a Loan Officer that is now with a Lender that is owned by a Real Estate Company, I have an entire team ready to help you out if want to explore other options.


Born and raised in Southwest Florida, I have been in the Mortgage business since 2001 I'm a grizzly, battle tested mortgage veteran. I am also the Host of Rates & Reels, which is the most popular fishing show in Southwest Florida, hosted by a guy named Tim. In my spare time I love spending time with my family, coaching baseball, and anything else my kids or wife want me to do. I would be happy to help you or someone you know with any of your Mortgage needs.

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